The vast majority of musicians have a difficult time scoring a hit single or a bestselling album in whatever language they are most accustomed to, and very few have managed to find real success in more than one tongue. This week on the Billboard charts, BTS highlight once again that they are not like other musical acts, as they seem to be able to win no matter what they release or what obstacles they face.
This week, BTS are charting on a number of Billboard rankings in not just one, not even just two, but three languages, as fans continued to snap up everything they release, regardless of what tongue the tunes are performed in.
BTS are currently still riding high with two singles performed entirely in English, both of which took turns running the show on the Hot 100 and the Digital Song Sales charts. “Butter,” which has turned out to be perhaps the biggest hit of the year in America, is down to No. 7 on the Hot 100 while follow-up “Permission to Dance” continues to fall, dipping to No. 55 as it reaches a month on the tally. The two English tunes are steady at Nos. 1 and 2 on the sales-only ranking.
“Butter,” which received far more promotion than “Permission to Dance,” is also still performing well on a number of radio charts, as it is being serviced to DJs and programmers everywhere. The tune lands on the Radio Songs (No. 22), Pop Airplay (No. 8), Adult Contemporary (No. 30) and Adult Pop (No. 14) lists this time around.
BTS got their start performing in Korean, as the act hails from South Korea, so it makes sense that the majority of their discography is in that tongue. While they aren’t currently promoting anything sung in that language, the group still has Korean songs and albums all over the Billboard charts this time around.
On the World Digital Song Sales list, BTS appear in five spaces (out of 25) with tunes largely performed in Korean, and on the corresponding World Albums ranking, they fill nearly half of all the spots with releases in that language.
One of their Korean albums, Map of the Soul: 7, dips to No. 124 on the Billboard 200, while three—Map of the Soul: 7 (No. 15), Map of the Soul: Persona (No. 46) and Be (No. 53)—also land on the Top Album Sales chart.
BTS are fairly new to performing in English, and so far they only have a few songs sung exclusively in that tongue. While they may be better known for their Korean music, they also work in Japanese, and they have found incredible success in that Asian market as well. With a new collection out in that language, the septet hits several Billboard charts with the quick bestseller.
BTS, the Best is the band’s new compilation of their biggest hits performed in Japanese. The set blasts in at No. 1 on the World Albums chart, where it returns for a second week. The title debuts on Top Album Sales (No. 5) and Billboard 200 (No. 19) rankings as well, helping them prove that they can succeed in whatever language they’re working in at that moment.