After filmmaking, fashion design and hosting, Karan Johar has ventured into another field. The ace filmmaker who is set to direct his next movie, Rocky Aur Rani Ki Prem Kahani is now getting into jewellery. Karan believes his foray into the world of jewellery is the perfect place to channel his creativity and business savvy.
Insisting this move should come as no surprise, Karan believes that this venture is a natural extension of his creativity. “As a filmmaker, and someone with creative vision, I naturally gravitate towards things that are aesthetically beautiful and seeped in our tradition,” he said in a statement.
“Moreover, in my line of work, I also have the advantage of interacting with many different people and I get a strong sense of the pulse of people, whether it is the movie-going audience, or fashion forward men and women worldwide,” he added.
“It represents India in so many ways, and to make it more accessible and wearable and more “today” is actually the whole intent behind what all of us want to do.” he added
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