U.S. artists and concert organizers under Live Nation will have the option to require its audiences show proof they received a Covid-19 vaccination or a negative Covid-19 test, according to a letter Live Nation sent to artists obtained by Variety, as more entertainment shows implement vaccination requirements amid a surge of Covid-19 cases.
This would affect big shows scheduled for the fall including tours from the Jonas Brothers, Maroon 5 and Pitbull, as well as major festivals like the Made In America Fest in Philadelphia and the Wonderland Festival in California.
It will be up to the artist or event as to whether they want to require staff and fans to show Covid-19 vaccination proof or a Covid-19 negative test, Live Nation told Forbes.
Live Nation did not say what the procedure would be for checking requirements, but that the information would be sent out to ticket holders and listed on the Live Nation website for shows.
Lollapalooza, held last weekend in Chicago, was one of the first Live Nation events to require attendees present proof they either were vaccinated against coronavirus or received a negative Covid-19 test.
In a letter sent out to employees, Live Nation also said it will require all staff to be vaccinated by Oct. 4 to enter events, venues and offices.
Joe Berchtold, President of Live Nation Entertainment, told shareholders Tuesday they are “seeing a shift to increasing requirements for entry of either tested or fully vaccinated.” He said that “over 90%” of Lollapalooza attendees were fully vaccinated, which he said he thinks “was a great signal in terms of people’s commitment and support of being vaccinated in order to go to these shows.”
Broadway is requiring audiences to show proof they have gotten the Covid-19 vaccine to attend shows, some of which are reopening in August. Broadway ticket holders would also need to have gotten their final Covid-19 vaccination shot at least 14 days before the show. Concert venues like Carnegie Hall and the Metropolitan Opera are also requiring audience members to get vaccinated against coronavirus. However, some musicians like Eric Clapton have opposed this, refusing to play at venues where Covid-19 vaccinations are required.
3 million. That’s the number of fans expected to attend Live Nation festivals during the second half of 2021, according to Live Nation Entertainment CEO Michael Rapino.
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