After weeks of promotions and hard work, Shilpa Shetty had to suddenly cut-off from the public eye during the release of Hungama 2 after her husband and businessman Raj Kundra’s arrest. Kundra was arrested for production and distribution of pornographic films on an app and this lead to a massive social media boycott campaign against Hungama 2.
Following the release, a source has revealed that the film has seen way lesser viewership than was expected by the OTT platform. Speaking to a daily, the source said, “It did affect the film’s performance. There was a campaign on social media to boycott the film. The. OTT platform didn’t take it seriously. Or maybe they just ignored it in the hope that the film won’t get affected. But it did.”
An approximate 15% drop in viewership has been reported and due to this Shilpa Shetty’s next film, Nikamma has been postposed indefinitely. Nikamma stars Abhimanyu Dassani opposite Shilpa Shetty.