NBCUniversal Telemundo Enterprises is launching a new unit exclusively dedicated to developing and producing premium original scripted content for VOD streaming. The company says Telemundo Streaming Studios will address the growing demand of Latino audiences in the U.S., as well as expand international licensing opportunities.
“Latinos are pacesetters of cultural and technological change,” says Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises. “Telemundo is shaping a new era in Hispanic media with the creation of the first-of-its-kind streaming studio.”
Telemundo Streaming Studios launches with more than 35 projects in development and currently in production, including the dramedy Armas de Mujer for Peacock (announced in 2019) and the hit series El Marginal Season 4 and 5 for Netflix
Telemundo has had its eye on OTT for several years, aiming to conquer the Spanish-language streaming space. Back in 2018, it debuted El Recluso, its first-ever 13-episode series, looking to produce shorter programs that would be a better fit for streaming distribution platforms. Upcoming seasons of el El Recluso will be produced by the new unit.
Telemundo Streaming Studios will be housed at Telemundo Global Studios and falls under the purview of its President, Marcos Santana, who will continue to oversee all original scripted productions for Telemundo network and other platforms, including international co-productions.
Telemundo won’t say exactly how much it’s investing to expand its production capabilities to capitalize on the ever-growing streaming business, but the company says it will be hiring more producers and talent for new projects.
Telemundo has had success across streaming platforms with original series that aired on its linear network, such as El Señor de los Cielos, La Reina del Sur, El Recluso, No Te Puedes Esconder, Falsa Identidad and Mariposa de Barrio. It has provided more than 14,000 hours of original content to Netflix, HBO, Hulu, Movistar and NBC streamer Peacock when it launched last year.
In addition to developing and producing its own IP, the new studio will offer production services to direct-to-consumer platforms.
“We are thrilled to open a new state-of-the-art studio designed from its inception to produce premium content featuring world-class producers and award-winning Hispanic talent across the United States, Mexico, Colombia, Spain and Argentina,” says Santana.
According to Nielsen, Hispanics over-index the total market with four out of five Hispanics having access to streaming services at home. They are often 50% or more of the average audience of shows that center on Hispanic characters and stories.