Twitter announced Wednesday it would be testing out a new feature called “Communities” — which allows people to join groups based on their interests and tweet directly to them on those topics, similar to how Facebook Groups or a Reddit subreddit works — the latest move by the company to grow its audience after other failed ventures like Fleets.
People who have Apple IOS devices will be able to access the feature through a tab at the bottom of the app, but Android users will have to wait, and a date hasn’t been announced yet when it will be available to them.
Only a few Twitter Communities, on topics like dogs, weather, sneakers, skin care and astrology, are available at launch, but the company said it expects more will be created every week.
Each Twitter Community will have moderators that are able to add people to the group, and anyone within the group will be able to tweet directly to other people in the Community instead of tweeting to their followers.
Tweets within the Community feature are not private and anyone outside a Community will be able to view tweets in the group.
Those who are interested in creating their own Community will be able to fill out an interest form on the company’s website, and Twitter said it would “build and update” the Community feature with the public’s feedback.
“There’s always been a broad, weird and wonderful range of conversations on Twitter, but we haven’t done enough to help connect people who are into the same things. And now, that’s changing.” Twitter staff project manager David Regan wrote Wednesday.
Twitter initially teased the release of the Community feature in February, along with Super Follows, which launched last week and allows Twitter users to charge people to gain access to additional content. Twitter said at the time that their goal is to expand to 315 million monetizable daily active users and reach $7.5 billion annual revenue by the end of 2023, according to CNBC. However, Twitter has stumbled before on releasing new features. It launched Fleets in November, a mirror to the popular Instagram and Snapchat stories, but ended up removing the feature eight months after launch, saying that it was not popular among users.
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