Reuse. Repurpose. Reinvent.
These are three words that almost everybody is acquainted with. But how does one take this knowledge and transform it into reality? Especially in a mega industry like fashion? That’s exactly what Blenders Pride Fashion Tour ‘The Showcase’ aims to achieve. As part of the ongoing talent hunt, the brand introduced ‘My Planet, My Pride’ theme, wherein the shortlisted contestants from the categories of designers, shutterbugs, models and content creators will be challenged to repurpose garments into their own creation. In association with FDCI, The Showcase has collaborated with over 60 leading fashion brands & individual labels, who have each contributed a garment for this inspiring team challenge.
The aspiring talent across the nation is the voice of future fashion. Inculcating sustainable practices at an early stage of their career journey will encourage the culture of consuming better and redefine sustainable practices.
As the jury member for Blenders Pride Fashion Tour The Showcase, leading fashion and lifestyle content creator, Masoom Minawala, created Instagram reel for the audience on simple steps to adopt the philosophy of Reuse, repurpose, Recycle. Click here to become part of the tribe.
The pandemic has accelerated our understanding of the world and the fragility of the ecosystem,. which has led to a change in consumer behaviour. The need of the hour is to slowly but surely adapt sustainable practices into everyday operations to ensure a better future. In addition to opening up a world of avenues for budding talent and catapulting their journey, The Showcase envisions to spark a new wave of fashion with the philosophy of Reuse, Repurpose and Reinvent and contribute to a better tomorrow.
It’s not just a revolution, it’s a need. It’s not just a hashtag, it’s the call of the hour. Join the My Planet. My Pride tribe and be a part of something bigger and let us together redefine the future of fashion industry.